About us
SOUTH EMBASSY IS A LEADING SHOP FOR HIGH QUALITY PRODUCTS FROM LATINAMERICA
SOUTH EMBASSY is more than just a trading company; we are an agency specializing in the development of business and cultural relationships between Latin America and Europe. Under the leadership of our founder Cecilia Fuentes Ibarburu, an experienced entrepreneur in the IT, tourism, design, and event management sectors, we act as ambassadors, representatives, and intermediaries.
SOUTH EMBASSY is a young company that has specialized in an innovative approach to marketing high-quality products from Latin America. We place a special focus on the quality and sustainability of the products we sell. In addition to typical Latin American products, which we prefer to source from small regional producers, we are always on the lookout for the extraordinary and undiscovered. In this way, we hope to offer you a unique shopping experience that brings the lifestyle of the South to your home in the best possible way.
We are particularly fascinated by traditional craftsmanship that skillfully combines thousand-year-old Latin American traditions with modern design. We are also excited by young designers who, in turn, use traditional materials and put them in a new context.
It is our goal to provide you with personal and competent advice. We are happy to respond to your wishes and take your suggestions to heart.
Our products are available exclusively in our online shop and, of course, in our Concept Store in Berlin-Mitte.
Our Services:
As an agency, we support companies and emerging designers from Latin America in establishing themselves on the European market. Our comprehensive range of services includes:
Business Representation: We act as your representative in Europe and handle communication and business transactions with potential partners, resellers, and end customers.
Market Development: We analyze the European market and develop customized strategies to successfully introduce your products and services. This includes identifying unique selling points and positioning your brand.
Sales and Marketing: We use our expertise and network to sell your products through our flagship store in Berlin-Mitte, our online shop, and targeted B2B collaborations.
Event Management: We organize and host cultural events, exhibitions, and showcases that not only present your products but also make the Latin American lifestyle tangible.
Our Approach:
We believe in the power of authenticity and personal relationships. Our Concept Store in Berlin serves as a physical place for exchange and a community hub where tradition and modernity meet. We work closely with our clients, from strategic consulting to operational implementation, to ensure their visions become a reality in Europe. We are your partner for a unique and successful market launch.
Our Vision
We want to be ambassadors of Latin American food, drink, and lifestyle culture for our customers around the world. We want to offer a unique shopping experience in-store and online that transports the special lifestyle of the South to our customers outside of Latin America. For them, we want to be the experts and a piece of Latin America by offering them a special, high-quality connection between modernity and tradition through our products.
Our Mission
We connect Latin American culture with Germany, Europe, and the rest of the world. In our flagship store in Berlin-Mitte and in our online shop, we offer a marketplace specializing in Latin American products, which stands out for quality and sustainability. Our product range – from fashion to art to gourmet food – reflects the diversity and uniqueness of Latin America.
With our know-how and experience in sourcing and distributing high-quality typical and modern Latin American products, we represent both traditional and innovative Latin America. We promote and support the new generation of Latin American talent by helping young, talented people take their design, art, craftsmanship, or gourmet food to the world. We are always discovering new products for our customers that combine centuries-old traditions with modern design.
Our Values
We live our shared roots and values. Those who shop with us, work with us, or simply pay us a visit experience the joy of life, versatility, tradition, and creativity of Latin America.
We are reliable and credible to our stakeholders. We always treat them with professionalism and authenticity. We are constantly educating ourselves to offer our customers the best service and the latest trends.
Whether it's walk-in or regular customers in the flagship store, customers of our online shop, the community connected with Latin America, or small and large companies: We are here for everyone – individually, personally, and with direct contact.
We focus on high-quality, special Latin American products that are made in harmony with nature. Because we are closely connected to nature and Latin America. We pay attention to sustainability in all its dimensions for our products. We prefer to work with small, regional producers and suppliers who live our culture and values just as we do and carry this throughout the entire value chain.
In our young team, everyone is equal and part of the development of SOUTH EMBASSY. We promote open exchange among employees and with management. Everyone knows that their ideas and views are a crucial part of the company's success. We leverage the experiences and strengths of each team member and see the diversity of each person as a great enrichment.