"FROM BUENOS AIRES TO BERLIN" BY ROD
INVITATION TO PART II OPENING
We are delighted to extend an exclusive invitation to you for the grand unveiling of our latest collection at South Embassy. This event marks a milestone in the artistic journey of ROD, the visionary founder behind the renowned brand ÆSTHETIK, and encompasses a retrospective of the collection that has evolved over time.
Immerse yourself in a sensory adventure as we unveil a collection that transcends conventional boundaries, reflecting the profound influence of subcultures, music, and design from the dynamic metropolises of Berlin and Buenos Aires. ROD's personal exploration has given rise to a distinctive fusion, capturing the very essence of both cities and resulting in a truly unique and captivating line.
Join us for an evening of revelry where artistry seamlessly meets fashion. Your presence will enhance the richness of this experience, as we not only showcase a collection but also offer a visual representation of a soulful journey. Additionally, the retrospective segment will allow you to trace the evolution of ÆSTHETIK's artistic narrative, providing a deeper insight into the brand's transformative trajectory.
We look forward to sharing this celebration of creativity with you and anticipate an evening filled with inspiration, innovation, and the spirit of artistic evolution.
Location: South Embassy, Alte Schönhauser Str. 33-34, 10119 Berlin
ROD is a versatile artist and self-taught designer, hailing from the vibrant city of Buenos Aires, Argentina, and currently making waves in the creative scene of Berlin. His expertise spans a myriad of disciplines, ranging from music, graphic design, screen printing, and fashion to engaging in innovative projects across various platforms. With a diverse portfolio, ROD's art is a manifestation of his unique experiences, contemplations, interests, and organic inclinations. Whether sparked by profound conversations, poignant song lyrics, or a single word, his creativity knows no bounds.
At the heart of his artistic endeavors lies the creation of the brand "ÆSTHETIK," a homage to the cultural memories of 80's rock and pop, intertwined with subcultures. ROD's designs seamlessly blend graphic elements that evoke both tenderness and melancholy. His work is characterized by a striking contrast, featuring refined clean lines that delicately coalesce with fluidity, projecting a captivating presence into the surrounding space. Each piece encapsulates a narrative, inviting viewers to embark on a journey through the nuanced realms of his artistic expression.
We look forward to sharing this artistic voyage with you and anticipate an evening of creativity, culture, and connection.
The genesis Jewerly Collection by UNAMĒ
INVITATION "ELEMENTAĀ - The Genesis Jewelry Collection Exhibition", crafted by UNAMĒ
11.11.2023 6 PM
We are absolutely thrilled to invite you to a truly extraordinary event, "ELEMENTAĀ - The Genesis Jewelry Collection Exhibition," designed by UNAMĒ, at our location in Berlin Mitte. The collection is a captivating journey into the realms of art, culture, and the elemental forces that shape our world, all handcrafted by the artists Ronja & Augusto.
We invite you to explore and appreciate the fundamental components of life. Each piece serves as a living testament to the ancient energy and timeless beauty inherent in the elements. It's a celebration of nature and an immersion in the world of artistry and symbolism.
South Embassy and UNAMĒ share a unique and meaningful connection to Latin America. Their collections draw inspiration from the cultural and geographical diversity of this vibrant region. Together, they foster a dynamic dialogue that transcends borders, promoting a deep understanding and appreciation of Latin American culture.
SAVE THE DATE!
ELEMENTAĀ - The Genesis Jewelry Collection Exhibition, crafted by UNAMĒ
Date: Saturday, November 11, 2023
Time: 6:00 PM
Location: South Embassy, Alte Schönhauser Str. 33-34, 10119 Berlin
RSVP: [email protected]
THE INSPIRATION BEHIND THE COLLECTION:
At the core of this exhibition lies a deep connection to the five elemental forces - Water, Fire, Earth, Air, and Ether. These elements, revered in various cultures and eras, have been the wellspring of our inspiration. Our jewelry designs are more than accessories; they are artistic expressions that capture the essence of these elements:
These pieces mirror the fluidity and emotional qualities of water, capturing the soothing ebb and flow of waves, evoking tranquility and nurture.
Jewelry resonating with fire symbolizes warmth and brilliance, igniting passion and energy with a dynamic and fervent spirit.
Inspired by the rugged beauty of landscapes and the resilience of rocks, Earth-themed jewelry represents strength and solidity, a testament to the enduring presence of Earth's natural wonders.
Our jewelry in this category captures the essence of gentle breezes and the open sky, signifying clarity of thought and the pure, transparent freedom that air brings.
The fifth element, Ether or Space, represents the boundless expanse of the universe and its infinite potential. It inspires ethereal jewelry designs that resonate with boundless wonder and limitless creativity.
MEET THE ARTISTS OF UNAMĒ:
At the heart of UNAMĒ's creative tapestry are two incredibly talented artists, each adding their unique brushstroke to our collective canvas. Augusto from Argentina infuses our collection with the fiery spirit of Latin America, bringing passion and ancestral wisdom. Ronja from Germany ensures that each piece is a true work of art with precision and craftsmanship.
Together, they are two sides of the same creative coin, blending Latin American warmth with German craftsmanship. UNAMĒ's jewelry reflects their diverse influences, bridging continents and cultures to create a collection that harmonizes raw beauty with refined craftsmanship.
This exhibition goes beyond merely showcasing jewelry; it invites you to explore and appreciate the fundamental components of life. Each piece serves as a living testament to the ancient energy and timeless beauty within the elements. It's a celebration of nature and an immersion in the world of artistry and symbolism.
We sincerely hope that you can join us for this exceptional event. Please let us know by Friday, November 10, 2023, if you can attend to help us prepare accordingly. You can RSVP by simply replying to this email or contacting us at [email protected].
We look forward to welcoming you to ELEMENTAĀ - The Genesis Jewelry Collection Exhibition, where art, culture, and the five elements converge to inspire and captivate your soul. Don't miss this unique and meaningful experience!
We look forward to meeting you there.
Masomenos POP! A colorful trip to masomenos world by Katiuska Natera
Dear art friends,
We are pleased to invite you to the unique event "Masomenos POP! a colorful trip to Masomenos World" by Katiuska Natera to celebrate the release of her latest album "UAP" - a retrospective of one of the different facets of Masomenos artistic journey. The acclaimed Parisian duo of multidisciplinary artists Joan, talented graphic designer and DJ, and Adrien, veteran producer and sound engineer, will perform alongside South Embassy and present a selection of their captivating works.
As Berlin serves as the stage for this exhilarating artistic endeavor, the first part of this ambitious project serves as an introduction to the captivating world of Masomenos. By embracing diverse artistic mediums, engaging viewers in interactive experiences, and fostering collaborations, the project aims to ignite inspiration, encourage creative expression, and provoke new perspectives.
Interview here >
Opening Masomeno's POP! Exhibition
Date: July 7, 2023
Admission: 6:00 p.m
Location: South Embassy, Alte Schönhauser Str. 33-34, 10119 Berlin
RVSP: [email protected]
Since the early days of their career, the duo has dedicated themselves to the creation of different products, in addition to their musical production - living objects inspired by the fascination of Latin America, bearing the colors of their playful, psychedelic and limitless universe. Over the years they have not only released albums embodying different phases of their musical and visual explorations but also produced a variety of design items. These expressions of her art range from industrial production to handmade, limited edition, crowdfunded and collaborative products on a variety of mediums such as clothing, stickers, posters, lamps, pins, scarves, carpets, embroidery, dolls and much more.
Borrowing from the famous Keith Haring pop shop that opened in New York City in the 1980s and later also found in Tokyo, Masomenos has always cited Keith Haring as one of her main inspirations at all levels. As Keith Haring once said of his Pop Shop, "The Pop Shop makes my work accessible. It's about participation on a grand scale." With this in mind, we would like to offer you the opportunity to experience the artistic world of Masomenos up close.
Masomenos has created a creative playground to explore new possibilities for creating multimedia art today. Her label "Welcome to Masomenos" has already released installations, artworks, events, recordings and other products that reflect her visionary, spontaneous, joyful, psychedelic and border-breaking artistic universe. Her groundbreaking "See The Music" project translates musical compositions into captivating displays of light and wows audiences with its innovation. Her creative space "My Masomenos" encourages us all to create our own colorful and playful world through workshops.
Let the music, visual effects and installations of Masomenos take you on a journey of discovery and exploration into the vast universe of art. Join us as we create a unique artistic experience together.
We look forward to seeing you at "Masomenos POP!" to welcome you and embark on an unforgettable artistic journey together.
Unidentified Aerial Phenomena
- album and art -
Here comes the eighth album from Masomenos, and this time it's out on Automatic Writing. Unidentified Flight Phenomena. The mystery... unsolved. The others... are coming. Or were they there all along? We keep looking outside, fearful and excited. Who is the other, who are we? An exciting adventure awaits on the way to this discovery, outwardly and, above all, inwardly.
In this new opus, Masomenos surfs the border between club sound and home listening and invites friends along for the ride. Julien Quentin on piano, Adrien Boisseau on viola and San Proper on vibes & vocals. They also did a psychedelic video with Manon Villa and Anne Claire Gambet for the track Cleopatra. The artwork is from a series of original paintings called "The Egyptians" and includes symbols such as spiral, pyramid, eye and snake.
> AUDIO UAP
JOAN & ADRIEN
Masomenos has collaborated with various international artists creating unique installations and exhibitions. From installations to art, music, design, style, children and video, their unwavering passion and dedication to their craft has enabled them to push the boundaries of traditional art forms and explore the limitless possibilities of the universe. Together they form a dynamic partnership that seamlessly blends audiovisual elements.
Music, art and light installation
Over the past year they have been working intensively on immersive art installations that explore the interplay of sound/music and light/visual elements. They have developed a breakthrough technology called "See The Music" that translates musical compositions into captivating displays of light. In addition, they have created "My Masomenos", a creative space for all ages that offers workshop materials such as stickers, coloring posters, stamps and games, inviting everyone to help shape their colorful and playful universe.
Drawings, paintings and sculptures
One of the different facets of Masomenos' work is her drawing and painting technique. The bold, bold black outline and bright solid colors have been part of her style since Masomenos was founded in 2005. Joan always has a pen in hand, probably a posca or felt tip pen, to scribble, draw b-boys, and invent lettering. But it wasn't until she met Adrien and they banded together as Masomenos that their style took another turn when they began vectorizing the drawings for t-shirt and record cover prints. The curved and smooth contour as well as the block coloring became her trademark. Most of her first artworks and prints came from this process of vectorizing original drawings.
Meanwhile, on his side, Adrien has been working with lights and 3D to add a different kind of dimension to Joan's mostly two-dimensional art. The ongoing dialogue between the narrative/illustrative/2D component and Adrien's architectural, 3D spatial approach resulted in interactive audiovisual installations.
Fully immersed in the approach to light, Joan also began to incorporate this idea of light into painting, using reflective, glittering, neon, glow-in-the-dark or iridescent colors. She also drew inspiration from working on colorful shadows. This new technique of reproduction gave her the freedom to experiment with different techniques in a single work.
KATIUSKA NATERA is a curator whose passion for art has led her to an international career dedicated to curating meaningful and transformative artistic experiences. Born in Caracas, Venezuela and currently based in Berlin, Germany, Katiuska holds a degree in International Business.
With over 15 years of experience, Katiuska has delved deeply into the world of international art and has tirelessly conceived, organized, implemented and promoted various types of art events. From the enchanting world of music to compelling exhibitions and performances, she has explored diverse artistic expressions and witnessed the profound impact they can have on individuals and communities.
One of Katiuska's strengths lies in promoting creative concepts tailored to the specific needs of end users, whether they are venues, artists, brands or services. By understanding her unique requirements, she has been able to curate exhibitions and events that truly resonate with audiences and create immersive and engaging experiences.
Katiuska Natera, suggested South Embassy to present an overview of almost 20 years of creative endeavors through the pop lens and to introduce some new exclusive "UAP creations". Katiuska, who has been following the artists' work for years after booking the musical act of Masomenos in Caracas (Venezuela) long ago, is today proud to present her vision of this distinctive feature of Masomenos' work. What could easily be overlooked as marketing is here shed as a light on a genuine artistic process aimed at making art in all forms accessible to all audiences and building communities as in the underground scene.