About us


We are a young company, which involve a differentiation of the existing Latin American trade in the form of market specialization through curation and innovation.
Through a holistic shopping experience with the culture and sustainable lifestyle of Latin America we build the world of South Embassy.

We offer selected representative products from regional producers with high quality background introducing the lifestyle of the South.
We also support local artisans to offer unique products. This process raises awareness and supports the art of dedicated creative, bring her into the millennial traditions to new generations for modern homes with timeless designs.
We carry personalized expert advice to our customers. We go to the individual customer needs an intensive and bring innovative solutions.
We offer our products exclusively itself through the stores, mail order and online shop.

Our vision
We want to be the ambassadors for the Latin American eating, drinking and living culture for customers around the world. We want to offer a unique experience in Retail and online Shopping that offers the special lifestyle of the South to our clientele transporting the spirit of Latin America. For them we want to be the experts offering high-quality products combining modernity and tradition.

Our mission
We connect Latin American culture and business with Germany, Europe and the rest of the World. We offer in our flagship store in Berlin-Mitte and in our online shop a marketplace specialized in Latin American high quality products. Our product range - from fashion to art to delicatessen- reflects the diversity and specificity of Latin America.
With our know-how and our experience in the procurement and sales we want to represent both high quality typical and modern Latin American products, traditional as well as the innovative Latin America.
We promote and support the Latin American offspring by collaborating with young, talented people in design, art, crafts or theirs
Delicatessen bringing into the global world. We search for our customers new products that combine centuries-old traditions with modern design.

Our Values
We live and care about our common roots and values. Who buys with us, work or just visit us, is experiencing the joy of life, the versatility, tradition and creativity of Latin America.
We are reliable and credible to our stakeholders. We work with professionalism and authenticity. We continue educating ourselves so that we can offer our customers the best service and latest trends.
Whether regular customers in the flagship store, customers of our online shop or the
Latin America related community or small and large companies: We are for all there - individually, personally and in direct contact.


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